Anchor Text

It is pretty obvious that sending relevant high quality links to your website can help your ranking on the search engines. However you can get a boost to the link value by incorporation your keywords within your text link.

These keywords are then often called anchor text, because it helps the search engine understand why that website linked to you and will reward you with better rankings. For example if you have a site that you want to rank for the key word “Purple Widget”, then ensure theses keywords are within the text link to your site. Rather than presenting the link only as your URL.

You do need to be careful though. If you send too many links with exactly the same anchor text within, it will become obvious that these links were not crated naturally and were manufactured for better SEO purposes. Google and other search engines have equations that help identify these situations and rather than your rankings improving, it is very likely you could lose positions.

So the trick is to vary the keywords you use when you ask another site to link to you a professional seo company would always do this, in fact the variation will often relate to consumers using different search terms anyway.

Long tail anchor text is normally when 3 words or more are used as a search term within the link. These terms are often easier to rank for and although will deliver less traffic, it is also true that then can realise better conversion rates if you are able to match a very specific web page to that search a consumer has made.

You should also make sure your anchor text does match that page of the website. If you end up sending a link with the same anchor text to 2 or more pages within the same site, it can be difficult for Google to decide which page should gain the positions.

Writing Articles For SEO

A proven way to generate back links to your website is to write an article and then publish it on the many article websites out there, including your profile or signature, which will include your chosen backlinks and anchor text within. Of course the key is to make sure you write an article about the same subject as the website you intend to link back to, without the piece being a sales message.

The benefits for SEO are that you gain back links, these back links are from a page of relevant content, which is exactly what Google wants. It wants to see links from informative, unique information that then links to another site that expands on that information, namely the website you are trying to improve the ranking for.

A professional SEO company would always consider article writing as one part of the backlink strategy, even though it can be time consuming to write and publish. Another benefit is, if someone reads your article and then publishes it on their site, you gain free links. It is possible for one article to be published hundreds of time, gaining you a huge amount of relevant links without any further work.

Here is a video link explaining how article writing can help your SEO projects, although we will touch upon this subject again as the video is a bit basic.

Making Link Building Fun

As you may have gathered, getting other websites to link to yours is one of the most important, if not the most important factor is search engine optimization. Techniques vary from company to company, but there are some basic rules.

Not many people can say that the process of link building is fun, in fact it is a lot of hard work, looking for web directories or writing articles. Well this guy has decised to invent the 101 rap, to explain in rap form some information about obtaining links to your website.

There is an interesting note at the bottom of this seo link building video on youtube, that Matt Cutts states warns you gainst buying links. In better words if you are found out, your site may disapear from google forever.